The Launch of the Will & Jada Smith Family Foundation’s Careers in Entertainment Tour
In July, CGC started working with the Will & Jada Smith Family Foundation on marketing for their Careers in Entertainment Initiative and on September 21 the first stop on the CIE Tour kicked off at the Brooklyn Expo Center with over 500 students, administrators, exhibitors, and panelists in attendance, including special guests Jada Pinkett Smith, Jussie Smollett, Leona Lewis, Regina Hall, and many more.
The Careers in Entertainment Initiative was started by the Will & Jada Smith Family Foundation to help underserved high school and college-aged youth pursue careers in the entertainment industry. The initiative includes a tour of major cities where young people are invited to attend a full day of panels and interactive exhibits to explore the many different career opportunities that are out there. Then those attendees are invited to join the CIE Youth Initiative with quarterly phone calls, mentorship support, and much more. And, finally, anyone who participates in the Youth Network for one year becomes eligible to apply for the CIE Fellowship – a yearlong program offering hands-on education and guidance.
CGC has enjoyed working with the Will & Jada Smith Family Foundation team on a whole range of marketing for the CIE Tour including branding, website development, social media, emails, and grant writing. It was amazing to see that hard work pay off at the standing-room-only launch event in Brooklyn. We’re excited to see what city we’ll be going to next!